Ep.6 : Finding Your Niche + Navigating Its Inevitable Evolutions

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One of the biggest areas where creatives find themselves confused, easily influenced and just trying to figure things it out is during the processes and evolution's of their niche.

I think the idea of a niche has become a goal and a winning mile marker, when a niche is actually an ever developing expertise and focus. The entire creative process is about excellence, curation and depth levels, not a singular path and point of success and clarity. 

When you see your creative inspirations and evolution that way you can start to avoid:

  1. Working on the wrong project at the wrong time.
  2. Forcing projects that were meant to be on hold for a different time.
  3. Missing out on a skill set building experience that support next level goals yet to come.
  4. The guilt and pressure that comes with trying to do it all at once.
  5. Making a business out of somethings that’s not supposed to be one, since that can lead to ruining your credibility.
  6. Not making any moves out of creative parlays from inspiration overload.

Niching is just your custom mix of skills, mastery + experience to create a signature association. Meaning when you or other people think of you and what you offer, what is their association…what do they think of? what do you think of? Niching can be the exclusive focus on one specific element or the unique combination of elements to create a one of kind association. Its what prompts your entire marketing narrative and can disrupt industries.

Because the nature of niching is so focused in, it doesn’t always come overnight. I actually encourage my clients to niche down a few levels over time to help their narrative truly stand out and provide value as well as help them access a deeper level of clarity and appreciation for what they do.

The art and process of niching and creating a personal style are very similar, do you ever really stop? No. Because as long as your alive you remain exposed to inspiration and opportunities to go to your next level of excellence and purpose. 

For multicreatives, which are people who genuinely have a solid diverse skill set and/or have a vision that has a tons of layers and evolutions, it’s even harder because you could easily explore different facets of your creativity but you might not know what timing is best or when to focus on what idea.

Too many treat a certain project or model of their business like the end all be all and don’t assign any value or purpose to the projects or experience leading up to it, a project or season of learning something doesn’t have to become a business, make 6 or 7 figures or allow you to quit your job for it to have worth and not be a waste of your energy.

Some seasons of creativity are about providing you with a skill set that is an investment into your own learning process. Yes, school and MBA’s matter but that real life experience of encountering the process, what it really takes and problem solving along with learning and practicing are where the real creative leaders are made. I tell Kevin, my husband, all that time when I worked on something that was challenge or I feel like something is harder for me than I expected it to be, that it’s just apart of my custom divine MBA. That if i’m experiencing something, it’s for a reason.

A lot of it comes down to aligning and recognizing your creative rhythms and instincts.

Here are some takeaways you can absorb and use towards your own vision and niche:

  1. Trust your inspiration downloads… I believe inspiration is a love language from God and that He speaks to us and unfolds His plan for us through inspirations, like a callback to how He designed us or like a treasure hunt of discovering truth hints. Inspiration is powerful, and yet it can sometimes take on a passive energy in our culture… like being inspired is what happen before action takes place… but if you start to honor inspiration as the action you’ll learn to let it help you make decisions concerning timing, phasing and the blueprint intentions of your ideas. A lot of us have multiple projects on our plate… have you ever planned to work on one thing, but it’s almost feels forced or distracted because one of the other things on your plate keeps popping in your mind and you just want to get it out or put time to it… yea that is a good indication of what to be working on in that moment. There are days where in the morning  I feel like I couldn’t NOT work on this one thing, even though I had planned in my mind to work on something else, then that evening I felt more peaceful and cleared to work on the initial thing because the creative download that took over in the morning got it’s time… that’s just one of that many ways that letting your inspiration lead can look like. So if you have a lot on your plate…try trusting the one that you can’t stop thinking about or trying to improve. Some of the other ideas or things to work on might be for later in the day, the week, the month or even years from now. Not every idea has to be developed right away. Sometimes God will give you a glimpse early on so that it’s simply on your creative radar and sometimes you have to experience or build a layer first for the rest to sit on.


  1. Trust resistance…. this one is difficult because resistance might be a test or a sign. Sometimes resistance is the time to push and sometimes resistance is a time to pause. All I will say when there is resistance know that is a time to evaluate, not quit or doubt, but simply evaluate. Be honest with yourself, is it feeling forced or is it feeling like a challenge? Is it stretching a comfort zone or is it just feeling creatively dead? Aligning with knowing the difference is a major level of discernment and creative authenticity.


  1. Understand that process is an art of it’s own - there’s layers to niching and it can take years to truly align with what your focus is, but there’s a lot purpose fulfilled within the experience. Just because a creative path wasn’t your end all be all business model or successful creative project does not mean it failed or didn’t have purpose. That’s the beauty of the creative experience, as you learn you can still impact and find peace in that what you’re doing right now is all you need to be focused on. Yes, you may go deeper into a creative focus later. Yes, you may have other business or projects that spin off what you’re doing, but none of that will happen if you don’t give your current level a present energy full of excellence and respect. Creatives sometimes resent the times that define them because they can’t conventionally measure the worth with influence or dollar signs. A lot of growth in those times is what allows you to be an expert, a thought leader, or the inventor you are. The times of paying you’re dues, getting your stuff off the ground or whatever else we say… is actually a time full of so much purpose and mastery. It’s usually in those times you’re able to have the space and time enough to tinker and work the kinks out of your own creative truths and project models.    know that sometimes God will have you focus on something and put the work in well before it’s time… i’ve found for myself i’ve rushed launching things because I was excited or forced the timing, when in reality God knew what was about to be on my plate so He impressed the importance and poured the downloads because i would have time to create it so that it was prepared. It didn’t necessarily need to be shared yet though.


  1. Don’t limit your excellence or pressure your timing to comfort others. Too many times we force a phase or a project because there’s a pressured influence somewhere in our life. Either we don’t want to look like we changed lanes, we don’t want to look like we don’t follow through, we want to be taken seriously. Multcreatives get labeled scattered all the time and we want something we do to work and be “successful” in the eyes of others to prove the value and purpose of what we do. Sometimes we try to box in our excellence because others can’t put their finger on it. Take a listen to my podcast episode number 3 for a more in depth breakdown about the relational pressures creatives deal with if what I was just saying clicked in your spirit.


  1.  Remove your own ego + personal expectation out of the perspective you’re evaluating from - yes, you have to have spiritual expectation and a high level of faith but there’s another type of expectation that we put on situations that creates resentment, confusion and pressure. In all transparency it’s something i’m dealing with now on a few different level, I realized I had created a timeline in my own mind and then was feeling some type of way until in prayer God showed me that He had never created that timeline, that I did. You really have to surrender to the process to be able to hear the spirit of God without bias.